Ghost Sign, Midtown Manhattan, Retail

Weber and Heilbroner

6th Avenue between 34th and 35th Streets, Manhattan, New York.

Weber and Heilbroner were a men’s clothing retailer founded in 1902 by Milton Weber and Louis Heilbroner. The original Weber and Heilbroner stores were located at 920 3rd Avenue and 757 Broadway at the corner of 8th Street. Throughout the years they grew to have multiple stores in Manhattan and Brooklyn but by the mid-1970s the chain went bankrupt.

Check out below for a selection of photos taken by Browning Studio, circa 1920s-1930s. (Source: The New York Historical Society)

If you do a search online you will see a variety of suits, tuxes, scarves, etc. on sale on Etsy and Ebay.

Being a Brooklynite I loved finding these photos of the two Brooklyn Weber and Heilbroner locations—325-341 Adams Street and 381-395 Fulton Street—both located in the Downtown Brooklyn/Fulton Mall area.

View of Adams Street north of Fulton Street, looking south, May 1923. (Source: The New York Historical Society/Getty Images; Photo by Eugene L. Armbruster)
325-341 Adams Street-Weber and Heilbroner (Source: The Center for Brooklyn History, formerly the Brooklyn Historical Society, circa 1939; Photo by Edna Huntington)
381-395 Fulton Street-Weber and Heilbroner (Source: The Center for Brooklyn History, formerly the Brooklyn Historical Society, circa 1939; Photo by Edna Huntington)
385 Fulton Street-Weber and Heilbroner (Source: The New York City Municipal Archives—Brooklyn 1940s Tax Photos)

Frank Jump, one of the leading ghost sign archivists, has a great post on his photo of this great sign from 1998. Click below to see it and read the story behind getting this great shot!

https://www.fadingad.com/fadingadblog/2017/03/22/weber-heilbroner-revisited-north-of-herald-square-west-35th-street-nyc-1998/