Schindler’s Shoes/Treadeasy
This ghost sign for “Schindler’s Shoes” is located at the corner of Bergen Street & Nostrand Avenue in Crown Heights, Brooklyn
The store itself was located was a few blocks south at 728 Nostrand Avenue.
I don not know how long they were in business but I have seen references from the 1920s (with an earlier address of 703-705 Nostrand Avenue) through the 1940s.
The 1940s tax photo for 615 Nostrand Avenue shows the corner and an ad for Savorin Coffee which I suspect is later than the Schindler’s Shoes ad.
Although I couldn’t find a photo of the original ad, the 1940s tax photo for 1375 Bedford Avenue shows what I suspect is the exact ad! This photo is shown in my previous post for Pearline/Grant Statue.
Here we can make out the ad copy: “Beautifully designed for COMFORT” along with “Treadeasy Shoes”.
Treadeasy was a popular brand of shoes and a number of stores carried them such as Martin’s department store in the Downtown Brooklyn shopping area.
Below: Martin’s ads for Treadeasy 1932-1933.
Below: Treadeasy Women’s Golf Shoes-1930s