Egg Magazine, published by Forbes, was a short-lived magazine lasting only a year. It aimed to attract the readers of Interview, Details and L.A. Style—it never took off. Entertainment Weekly called it a magazine ““going after Fogey Hipsters”. The New York Times quotes an ad executive saying “Egg unfortunately never found its way. It never became hot”. 

I came across the April 1990 issue of Egg while I was going through some piles of old magazines I had saved. The cover is long gone and many pages were cut up from collages I used to make, but I was able to find a few old ads from 1990s NYC.

First up is an ad for The Academy, Mars and Quick. At the time these venues were the latest projects of the club impresario Rudolf Piper—the man behind Danceteria, Palladium, The Tunnel and more!

Rudolf Piper was quite a character and was very committed to his vision of what a nightclub should be—and of course who should be allowed in and who should not!

The first venue mentioned is The Academy—a mid-sized concert hall located at 234 W. 43rd St. It was open from 1990-1996. I don’t think I ever saw a show there, although I remember going to lots of shows at Iriving Plaza and Roseland.

Second on the list is Quick!, a short-lived club at 6 Hubert St. This location had been a club under a variety of names. Before Quick! it was a club called Area (1983-1987). Afterwards it was B Squared (?), Shelter/NASA (1990-1993), Vinyl (1996-2002), and finally Arc (2002-2004). In 2004 a real estate developer purchased the property to turn it into condos, of course! My personal connection to the space are the Body & Soul parties on Sundays which I went to religiously from 1996-1998!

Lastly we have Mars—located at 10th Ave. and 13th St., in the pre-gentrified meatpacking district, the party started NYE 1988 and lasted for a little over a year.

The second ad is actually a pair of ads for IF SoHo and Johnny Farrah. IF SoHo and Johnny Farrah were sister stores. Both stores were located in SoHo. IF SoHo was located at 474 West Broadway, then moved to 94 Grand St and is still in business today! According to their website the store was “founded in 1978 by three siblings: Jeannette Bird, Johnny Farah and Soha Farah and is probably one of, if not the oldest clothing store still operating in Soho.” Johnny Farrah was located at 41 Wooster St. and is still in business although the NY store is long closed.

Left-Ad in New York Magazine, Dec. 1, 1986, listing shops on West Broadway. I love the mention of “Parking Available” — that would be unthinkable now! Right-Editorial spread in New York Magazine, Oct. 12, 1992.  I circled the outfit from IF SoHo. I noticed the John Fluevog shoes on the model to the left since I had a similar pair my senior year of high school! 

The third ad is for Camouflage, a men’s clothing boutique located in Chelsea.

Jeremiah’s Vanishing New York blog has a post from January, 2014; click below to read the history of this store.